Introduction


01
The challenge was designing a B2B store for a tightly regulated product without losing the ease of a modern shop. Hardware, e-liquids, disposables, and accessories had to be browsable by brand, category, nicotine strength, and device type, while wholesale prices stayed hidden until a business was verified. Account sign-up needed to collect licensing details step by step without feeling like paperwork, and every screen had to keep large orders quick for busy retailers restocking many shelves.


02
We designed and built a complete wholesale platform, from the storefront to the account area. Retailers now apply through a guided multi-step registration, unlock B2B pricing once approved, and order from a filterable catalogue with bundles, wishlists, and bulk carts. A dedicated dashboard tracks orders, spend, documents, and licence renewals, and a public lab reports library puts batch testing results one search away, giving buyers the compliance confidence the category demands.


03
StrictlyEcig proved that a wholesale platform does not have to feel like a spreadsheet to work like one. By pairing a clean, retail-grade storefront with the gated pricing, licensing, and compliance tools a regulated trade requires, the platform respects both the buyer and the rules they operate under. It is a reminder that good B2B design is still design for people, and that the fastest orders come from the clearest screens.